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Thank you again for participating in today's research regarding online store purchases.  With the rise in online grocery stores, this study looks to determine what products consumers, like you, purchase online.  There are no right or wrong choices, we are just interested in how consumers shop for online grocery items.  

Instructions

On this website you will see a number of grocery product categories listed in the toolbar at the top of this page, e.g. condiments, breakfast, etc.  Despite the limited product selection, please assume that you are making a small online grocery purchase during which you plan to spend $30 to $40. 

Select items from any of the 8 categories above as if you were actually shopping using your own money at an online grocery store. 

Try to stay at or under your $40 budget for this purchase.

Once you have finished selecting the products of your choice, click on the checkout button.

Note:  this is a hypothetical situation using hypothetical money.  You will never be asked to give credit card info nor will you receive the actual products.